At AMG, we talk a lot about niche marketing – referring to special interest holidays such as diving, birdwatching, golf and weddings & honeymoons.
Well, the niche offering is getting wider and wider, and increasingly mainstream! For example, there is a major trend of growth in yoga retreats. Holidays always were for rest, relaxation and re-connection with yourself and your loved ones, but yoga retreats are the real deal. Offering the opportunity to ignite or rekindle motivation to practice yoga, these yoga-themed holidays, according to Yoga Abode’s blog, leave you feeling energised, refreshed and glowing, rather than heavy and tired from the usual holiday over-indulgence!
Popular destinations such as Spain and Morocco are well-established, but the Caribbean is one of the emerging growth destinations. Bellevue Plantation in Barbados is one of the latest venues to offer exclusive retreats within its extensive grounds and the sanctuary of this privately owned, eight bedroom plantation house.