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Experiences & Authenticity are What Make The Difference
I once sat behind the glass observing a couple of consumer focus groups talking about travel to the Caribbean. I nearly broke the one-way glass down when one of the attendees stated “there is no culture in the Caribbean”! For those of us that know the Caribbean, this kind of ignorance of course beggars belief, but you can see how, with all the marketing of endless beaches and gin-clear waters, the consumer may get the impression that the Caribbean has little else to offer.