This new form of touring in Jamaica certainly gets the thumbs up from me because it really encourages people to get out of the hotels and a bit more under the skin of the destination. Albeit that you are driving in a convoy and with a guide, nevertheless you are not staring out at the locals and the scenery through the tinted windows of a big bus, but rather integrating into the daily hustle and bustle of Jamaica’s roads and its people which, I can promise you, is a lot of f

I once sat behind the glass observing a couple of consumer focus groups talking about travel to the Caribbean. I nearly broke the one-way glass down when one of the attendees stated “there is no culture in the Caribbean”! For those of us that know the Caribbean, this kind of ignorance of course beggars belief, but you can see how, with all the marketing of endless beaches and gin-clear waters, the consumer may get the impression that the Caribbean has little else to offer.